Remember the worst class you ever had? It probably included a teacher who talked with about as much inflection as a buzz saw, went on forever, and never gave you any information you’d remember once the bell rang.

Now imagine he was trying to sell you something.

Believe it or not, there are people in business who present just like this, and even if they’re absolute experts in their fields, aren’t very successful. Why? Because they can’t communicate what they know and, accordingly, can’t persuade anyone to do what they want. As a small business owner, it’s important to be able to give compelling presentations – whether it’s to customers, vendors, or even investors.